Brand identity design in Munich for a cohesive brand
A cohesive visual identity for every key application
We develop visual identities for mid-sized companies and startups looking to create a new brand identity or refine an existing one.
Depending on your needs, this may include a logo, color and typography systems, imagery, business stationery, digital applications, and clear brand guidelines for everyday use.
- Direct collaboration
- One point of contact
- Clearly defined milestones
- Reliable execution
One dedicated point of contact, clear milestones, and a free, no-obligation consultation to define the right scope for your project.
Additional brand identity services:
Logo Design Logo-Redesign Stationery Brochure Design Flyer Design Style Guides
Are you thinking about having a brand identity created?
Take the first step toward a professional brand image! The initial consultation is free and non-binding.
That’s why companies should have a corporate identity developed
A professional corporate identity does more than look good. It makes your company distinctive, strengthens your market position, and creates a consistent brand image across all communication channels.
As an experienced design agency, we develop corporate identities for companies that
- want to modernize their brand image,
- want to unify their brand identity and develop it further in a professional manner,
- plan a structured relaunch,
- expect clear milestones and reliable implementation.
We listen, think along with you, and develop corporate identity that not only look good but also strengthen companies over the long term.
Would you like to learn more about the strategic benefits of a corporate identity? In our Insights article, we explain the key advantages for companies.
Our services as a brand identity agency
The goal is a modernized brand identity that maintains brand recognition while also being future-proof.
New corporate identity
We develop your brand identity from the ground up with precision, thoughtfulness, and a solid strategic foundation.
- Brand Strategy: The Foundation for Clear Positioning
- Logo, Color Scheme, and Typography: Distinctive and Consistent
- Corporate Identity Manual:Clear Guidelines for Consistent Application
Rebranding & corporate identity refresh
Does your existing corporate identity need an update or a fresh look? We carefully modernize brand identities in a systematic way and without losing their recognizability.
- Logo Redesign & Fine-Tuning
- Further Develop the Design System
- Update and Organize the Guidelines
Creating design projects
Even without a complete rebranding, we can support you with individual initiatives implemented in a way that’s consistent with your brand.
- Business stationery
- Brochure Design & Presentations
- Digital Applications
- Visual Content
- Have your logo animated
A new corporate identity or a refresh?
A new corporate identity isn’t always the right approach. Depending on your current situation, it may make more sense to modernize or refine your existing brand identity. We’ll provide you with honest advice and work with you to develop the solution that offers the greatest value for your company.
Corporate identity for startups and small and sedium-sized businesses
“We know our brand identity is outdated but where do we even start?”
We analyze your brand identity and advise you as equals. Together, we develop a clear design strategy that fits your company.
“We lack the in-house expertise for good design.”
Our experienced creative team handles corporate identity development from concept to implementation.
“We don’t have time to handle this ourselves.”
We work efficiently, proactively, and independently. You’ll stay informed but we’ll take a significant load off your shoulders.
“We need a solution that not only looks good but also works.”
Good corporate identity isn’t an end in itself: It strengthens your image, increases brand recognition, and builds trust with your target audience.
“How do we find an agency that’s a good fit for us and really understands us?”
With us, you speak directly with the designers. No middlemen. No jargon. Personal, honest, and solution-oriented.
Many of our clients started out facing the same challenges and today they have a corporate identity that makes a strong impression. Let’s work together to develop the right solution for you.
Why choose MWIMMERDESIGN as your brand identity agency?
With creative and functional design, we make your business stand out.
Your benefits at a glance
- Direct contact with the designers: Fast and flexible communication online or in person in Munich
- High-quality design from a single source: Corporate identity, branding, web design, and implementation of individual projects
- Efficient and pragmatic collaboration: We understand your business and implement projects with a clear focus on your goals
- Over 25 years of experience working with SMEs and startups receiving multiple awards for outstanding design
- Personalized support: We guide you from the initial idea through to implementation
Logo design, color palette, typography, graphic system, visual language, and application design all built around your brand profile.
Corporate identity and branding case studies
For over 25 years, we have been helping technology companies, consultants, startups, and small and medium-sized businesses build strong brands.
Brand Development and Brand Design
Novatrim Srl, Agugliaro, Italien
Commissioning a new brand identity: collaboration as equal partners
Our goal: a consistent visual identity that clearly positions your brand and stands the test of time.
MWIMMERDESIGN is a Munich-based design agency specializing in brand strategy and corporate identity. We develop brand
Our process for brand identity projects
A brand identity project requires clarity and sound leadership. We work with defined milestones and transparent decision-making phases.
1. Analysis & brand understanding
We define positioning, target audiences, and brand values as the foundation for all design decisions.
2. Concept & design system
Development of the logo, color palette, typography, and visual principles consistent and true to the brand.
3. Development & applications
Applying the design to key applications in a structured and practical way.
4. Guidelines & handover
Documentation of the corporate identity to ensure consistent internal and external use.
Timeline for brand identity development
The milestones and timeframes are defined jointly and agreed upon as binding at the start of the project.
Depending on the scope and complexity, the duration of the individual project phases may vary, or additional rounds of coordination may be necessary.
How much does a corporate identity cost?
The cost of a corporate identity depends on the scope of the project and your specific requirements. We develop customized solutions for small and medium-sized businesses as well as startups, ensuring a balanced relationship between effort, quality, and budget.
As a small design agency, we operate without unnecessary organizational overhead. Direct contact between you and our designers, quick decision-making, and efficient processes enable us to deliver high-quality results with a reasonable amount of project effort.
To learn more about costs, influencing factors, and typical project sizes, check out our article on corporate identity costs.
Are you planning a brand identity project?
We would be happy to discuss your project in a no-obligation consultation and determine which steps make sense.
Let’s talk about your projec. Free of charge and with no obligation.
“Through well-thought-out corporate identity, we help our clients achieve business success.”
Your direct contact for brand identity
Matthias Wimmer
If you’d like to learn more about working together, you can discuss a project directly with Matthias Wimmer.
Ready for a free initial consultation?
Request a brand identity project.
Are you planning a new product or a rebranding?
Please briefly describe your project. We’ll get back to you personally within 24 hours on business days.
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Frequently asked questions about brand identity
What are the elements of a professional Corporate Identity?
A professional corporate identity encompasses all the visual elements that shape a company’s image. Learn more about the elements of a corporate identity.
How does a Corporate Identity project work at MWIMMERDESIGN?
A corporate identity project begins with an analysis of your company and your goals. We then develop the design concept, create the individual design elements, and document all design guidelines in a brand design manual. Learn more about the corporate identity process.
How long does it take to develop a Corporate Identity?
Depending on the scope and objectives, a corporate identity project typically takes between 4 weeks and 6 months. For more complex requirements or additional applications, it may take a little longer. We’ll work with you to plan the process transparently.
How much does a corporate identity cost at MWIMMERDESIGN?
Learn more about the factors that influence corporate identity costs.
Can we reuse existing design elements?
Yes. If you are already using a logo or other design elements, we’d be happy to review whether and how these can be meaningfully integrated into the new corporate identity or further developed.
Does a corporate identity make sense even for smaller companies?
A professional image is important, especially for startups and small and medium-sized businesses, for building trust and establishing a strong market presence. This is how you can make a lasting impression.