Design insights: knowledge on brand identity, logo and web design
Learn in a practical way how brand identity, web design, and brand communication work. Explained in an easy-to-understand way.
Our insights show how we think and work as a design agency: from the briefing and agency selection to the logo, typography, web design, and brand design. In the brand section, for example, you’ll learn what brand identity is, what elements it includes, how the process works, and how much it costs.
Brand development: How does a strong brand emerge?
Why some companies make an immediate impression and others don’t.
More on brand development
Brand colors: effect, strategy and practice
Everything you need to know about the impact of colors and their strategic use in brand identity.
More about colors in brand identity
Finding the right agency for your brand identity or online marketing project.
A guide for startups, small and medium-sized businesses
More on Choosing an Agency
Brand identity: definition, process, costs, and further insights
What is brand identity?
Definition and significance for your brand.
Learn more about brand identity here.
The brand identity process
How is a branding developed, and who is involved in the process?
Learn more about the brand identity process here.
How much does brand identity cost?
How much does it cost and what factors influence the cost?
Here you can learn more about the costs of brand identity.
Briefing for brand identity projects
Are you planning a brand identity project but aren’t sure exactly how to get started?
Take advantage of our brand identity briefing.
What are the benefits of brand identity?
Brand identity is an investment in your company’s financial success.
Here you can learn more about the benefits of brand identity.
Elements of brand identity
What exactly are the elements that make up a brand identity?
Learn more about the elements of brand identity here.
More about logo design, typography, etc.
What is a logo?
Why do you need a logo? Where do logos come from, and what types of logos are there?
Learn more about logos here
History of logos
What is the origin of logos? How have they evolved? From ancient symbols to modern digital logos.
Learn more about the history of logos here.
What makes a good logo?
The most important criteria for logo design that ensures long-term success.
Learn more about good logo design.
Readability: What makes a font easy to read?
The design of a font plays an important role in readability.
Learn more about fonts and readability here
More information on web design
How much does a website cost?
How much does it cost to have a website professionally designed? What are the components of the cost?
Learn more about the factors that influence the price of a website.
Briefing for web design projects
Are you planning a new website and not sure where to start? Our website briefing will help you answer the basic questions.
Take advantage of our web design briefing.
Website concept
Are you wondering how to organize your website’s content and structure in a logical way? We’ll explain how to go about it in a clear and practical way.
7 steps to a web concept
Web typography: How to design highly readable websites
Web typography determines how quickly visitors can grasp content, how professional a website appears, and whether information remains easy to read on all devices.
Learn more about web typography
More on motion design
Briefing for motion design projects
Are you planning an explanatory video but aren’t sure exactly how to get started? Here, you’ll learn what basic questions need to be clarified in advance and how to formulate your request clearly.
Use our briefing guide
Would you like to find out more about a specific topic?
