Brand Identity and SEO for a Yoga and Physiotherapy Studio

Project duration: June 2019 – today

Since June 2019, MWIMMERDESIGN has been developing and supporting the corporate design, website, and local SEO efforts for Freiraum—Yoga, Physical Therapy, and More—in Memmingen.

Freiraum offers its customers and patients a comprehensive portfolio of services designed to help them achieve better physical and mental well-being. The design is intended to support the brand’s positioning in the premium segment.

Corporate Design: Yoga and Physical Therapy Studio – Yoga Photo

Client and Project

Freiraum in Memmingen is a yoga and physical therapy provider founded in mid-2019, with its own studio in the city center and up to 10 employees.

By combining yoga and physical therapy services, Freiraum offers its clients and patients a comprehensive range of options for improved physical and mental well-being.

MWIMMERDESIGN was tasked with developing the entire corporate identity for the newly founded studio, with the goal of supporting the brand’s positioning in the premium segment. The collaboration has been ongoing since June 2019.

Corporate Design: Yoga and Physical Therapy Studio – Website — Website – Yoga Studio

Corporate Design: Yoga and Physical Therapy Studio – Business Cards — Business Cards – Yoga Studio

Strategy

A clearly structured brand identity, a search engine-optimized website, and targeted online marketing efforts should give the company a competitive advantage.

Plenty of white space, strategic use of color, and a consistent visual concept reinforce the impression of high quality and set the design apart from that of competitors.

Implementation

The design services range from logo design and business stationery to print ads and poster advertising.

For the website, a keyword and ranking analysis of competitors was conducted, and the site was then optimized for search engines with a focus on local SEO.

Corporate Design: Yoga and Physical Therapy Studio – Yoga Studio Interior

The following were delivered:

The deliverables include, among other things, the logo and corporate design elements, the website, business cards, poster advertisements, a brochure, and social media posts.