Project duration: November 2017 – September 2019

For the spheos brand, which emerged from the msg life Group’s acquisition of edicos websolutions, MWIMMERDESIGN developed the corporate design—from the logo to the basic style guide—between November 2017 and September 2019.

Background and Task

spheos is a new brand that emerged from the msg life Group’s acquisition of edicos websolutions. It positions itself as a digital lab for developing innovative solutions to drive digital transformation in the insurance industry. MWIMMERDESIGN was tasked with developing a corporate design that visually reflects this positioning. The collaboration ran from November 2017 to September 2019.

Procedure

The focus was on developing a sound core concept that would lead to a high-quality and practical solution in a short amount of time. A key objective was to strike a balance between innovative design and professionalism that would visually set the project apart from the competition.

Result

Basic rules for the brand-compliant use of shapes, colors, and typefaces were documented in a basic style guide and form the foundation for the systematic conception and design of additional communication materials. Following the design of the logo and business stationery, the branding was rolled out in phases through additional communication initiatives.

The following were delivered:

The corporate design includes, among other things, the logo and tagline, letterhead and business cards, as well as the basic style guide featuring the color palette, visual style, and templates for business stationery and presentations.