Matthias Wimmer, Owner and Dedicated Contact
DE GUSTIBUS NON EST DISPUTANDUM.
Matthias Wimmer is the owner of MWIMMERDESIGN.
For over 20 years, he has been developing brand strategies, corporate designs, and websites for medium-sized companies, with a focus on brand strategy, website design, corporate design, SEO for his own website projects, and motion design.
As your dedicated point of contact, he personally oversees projects from the initial idea through to implementation.
As we all know, there’s no accounting for taste. But there certainly is when it comes to design, strategy, and brand identity.
Good design is not an arbitrary stylistic choice, but rather the art of combining visual clarity with strategic brand management. It should not only be appealing, but also effective—for companies, their customers, and the digital space.
Design that does more than just look good
Since founding my own agency in 2002, I have focused on closely integrating design and strategy. My master’s degree in design and corporate communications – supplemented by continuing education in digital marketing and SEO – has sharpened my understanding of brand management in the digital space.
I view design as a holistic process that goes far beyond logos and color palettes. A brand is only strong if it’s managed strategically—from its visual identity to its digital presence. That’s exactly why I focus intensively on SEO and online marketing. After all, a brand that isn’t visible remains invisible—no matter how well it’s designed.
From interactive media to brand presentation
Even while I was studying communication design in Augsburg, I was deeply involved in the combination of corporate design, digital media, and interactive design.
My first projects were created using Macromedia Director and Flash—an exciting introduction to the world of moving images. Studying abroad in the U.S. allowed me to deepen my knowledge of web design, animation, and video production.
After graduating from Augsburg University of Applied Sciences, I gained valuable experience as an art director at renowned agencies in the areas of motion design, on-air branding, and trade show design – working for clients such as Telekom, Mercedes, Opel, ARD, and ZDF. Working on major brand campaigns made me realize just how crucial a consistent visual identity is for companies.
Let’s create something together!
Numerous successful projects—and yes, even a few design awards like the Red Dot Award—prove that this approach works. But what really drives me is the opportunity to use creative solutions to support companies that want more than just a logo—they want a strong, distinctive brand.
Let’s talk about how we can raise your brand’s profile. I look forward to our conversation!
Matthias Wimmer
Bachelor’s Degree in Communication Design (University of Applied Sciences)
M.A. in Design
Key Areas
Brand Strategy, Website Concept, Corporate Design, SEO, Motion Design.
Matthias Wimmer – Insights:
Brand Development: How is a strong Brand built?
Colors in Corporate Design: Impact, Strategy, and Practice of Brand Colors
Finding the Right Design Agency: Guide + Decision Matrix
What is corporate design, and why is it important for your brand?
How much does Corporate Design cost?
Vorteile und Nutzen von Corporate Design
What Makes a Good Logo? The Most Important Criteria for Logo Design.
Readability: What Makes a Font Easy to Read?
What Is a Website Concept? Here’s How the Concept Development Process Works in 7 Steps
Typografie im Web: gut lesbare Websites gestalten
Briefing for Your Video or Motion Design Project
If you’d like to learn more about working together, you can discuss a project directly with Matthias Wimmer.
Work Experience
2002 – present
MWIMMERDESIGN
2023 – present
Pink Onion Restaurant Marketing
2001 – 2002
Freelancer
On-air design and motion design
Agencies: Q-Bus Berlin; Gate 11 Munich, Atelier Markgraph Frankfurt,
Clients: Telekom, Mercedes, Kabel 1, ARD, ZDF, EM-TV, DSF
1999 – 2001
Art Director
Agency: alleswirdgut
On-air design and motion design for trade show booths
Clients: Kabel 1, ZDF, ARD, Opel
1998 – 1999
Designer
Gölz & Schwarz Multimedia Agency
Animations, multimedia productions using Macromedia Director and Flash
Clients: BMW, Swisscom
Education
2018 – present
121WATT – School for Digital Marketing & Innovation
Program: Certified Digital Marketing Manager Courses:: Digitales Marketing • Suchmaschinenoptimierung • Social Media Marketing
2005 – 2006
HTWG Hochschule Konstanz – Technik, Wirtschaft und Gestaltung
Master’s degree in Design, graduated with a Master of Arts (M.A.) in Design
1997 – 1998
University of Missouri Kansas City
Major: Studio Art – Electronic Media
Internship at the university’s television station
Topics: HTML, 3D animation, 2D animation, web design, video production
1995 – 2000
Studied Communication Design at Augsburg University of Applied Sciences
Graduated with a Diploma in Design (FH), Major: Corporate Design
Publications
Das Typografische Quartett
Hermann Schmidt Verlag, Mainz 2003
ISBN 9783874396288
Leitfaden Gute Ergonomie – Gesünder Arbeiten am PC
(Guide to Good Ergonomics – Healthier Computer Work)
Published on March 4, 2013
ISBN-10: 3-00-041308-1
ISBN-13: 978-3-00-041308-7
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