Rebrand for the Munich IT Service Provider LANx
Project duration: January 2015 – January 2019
Rebranding and implementation of the corporate design for the IT service provider LANx.
From January 2015 to January 2019, MWIMMERDESIGN redesigned the corporate identity for Munich-based IT service provider LANx, which offers customized IT services to small and medium-sized businesses – from brand positioning to business stationery.
A key element of the rebranding is the use of three-dimensional bar elements that visualize LANx’s most important services (IT stability and security) in the form of virtual building blocks.
Initial Situation and Task
The Munich-based company LANx offers customized IT solutions and services for medium-sized businesses.
To meet the company’s high standards for quality and customer service, its positioning needed to be refined and a corresponding visual identity developed.
MWIMMERDESIGN was tasked with the rebranding and implementation of the corporate design. The collaboration ran from January 2015 to January 2019.
Strategy
In workshops with the client, the company’s values, USPs, positioning, and “Reason Why” were defined.
Building on this, an overarching design concept was developed.
A key component consists of graphic elements that visualize the individual services in the form of virtual building blocks.
Implementation
The logo was redesigned, the website content was defined, the UX and UI were developed, and matching business stationery was designed.
The following were delivered:
The corporate design includes, among other things, the logo and graphic elements, the new website in both desktop and mobile views, as well as letterhead and business cards.
Our Services in a Project Context
Corporate Design Website Concept Logo Design Logo Redesign Stationery
Office Supplies: Stationery & Business Cards
