Rebrand for BELTIOS, a Client Since 2009

Project duration: October 2009 – present

Since October 2009, MWIMMERDESIGN has been working with BELTIOS GmbH, a Munich-based consulting firm for the insurance and financial services industry, on the rebranding of its brand identity and website. A modern look for BELTIOS GmbH’s online and offline communications.

Client and project

BELTIOS GmbH is a Munich-based consulting firm serving the insurance and financial services industries, with a staff of 10 to 100 employees. In recent years, the company has significantly expanded its range of services in response to the digital transformation of the insurance industry; the new brand identity and especially the new website – were intended to reflect this development and feature a modern, contemporary look.

MWIMMERDESIGN was tasked with revising and modernizing the brand identity and redesigning the company’s website. The collaboration has been ongoing since October 2009.

Strategy

The redesign was carried out with great care: For the logo redesign, the typeface was changed, but the emblem was left in its original form. A new corporate typeface, a defined color palette, and custom graphic elements round out the new design.

Implementation

The new brand identity was implemented in phases. Based on user and target audience analyses, a new structure was developed for the website that clearly shows the extensive portfolio of services.

The following were delivered

The rebranding includes, among other things, the redesigned logo, brand colors and typography, graphic elements, the new website (desktop, tablet, and smartphone), and corporate stationery.