Brand Identity for bayernets GmbH, Gas Transmission Operator
Project duration: December 2006 – present
From the Logo to the Website: The Brand Identity of bayernets GmbH
Since 2006, MWIMMERDESIGN has been developing the corporate identity for bayernets GmbH, the transmission system operator of the Bayerngas Group, ranging from the logo and business stationery to the corporate brochure and the website.
Our Services:
Logo Design Corporate Design Website Concept Web Design Motion Design Brochure Design Flyer Design
Selected Design Projects:
Client: bayernets GmbH, Munich, transmission system operator
Assignment: Development of a logo and corporate identity for the Bavarian transmission system operator
Services: Consulting, logo design, corporate identity development, design and production of business stationery, corporate brochure, illustrations, web design, video production, photo production
Background – Topic and Task
The legal requirement to separate network operations from sales within energy utilities necessitated the establishment of a new company within the Bayerngas Group to operate the natural gas transmission network. A distinct corporate identity was to be designed for the new company.
Strategy – The Path to the Goal
Development of the logo and visual identity that meets the requirements of unbundling while still demonstrating the company’s affiliation with the Bayerngas Group. Positioning as a modern, innovative company that ensures energy supply in Bavaria and, through its integration into international natural gas networks, also plays a key role for Germany and Europe.
Implementation
Design of the logo and corporate stationery. Building on this, the corporate typeface and color palette were defined. As the company grew, additional communication materials were developed, conceived, designed, and produced based on the principles established in the initial design phase.
For example, a dedicated microsite was launched for the construction of the MONACO pipeline to facilitate communication between the company, local residents, and government agencies.
Results and Success
The strategic development of the core concept—based on the company’s identity and market positioning—made it possible to launch with a basic visual identity and expand communications in line with the brand in the years that followed.
Bayernets has become a recognized leader among German transmission system operators. Its brand identity remains contemporary and effectively sets the company apart from its competitors.
Promotional Brochure: We take care of you. With natural gas.
A Secure Natural Gas Supply – for Bavaria, Germany, and Europe
Design and production of the corporate brochure—including development of the visual concept and photo shoots
As part of the expansion of its communications efforts, a corporate brochure was designed to reflect the growth and success of bayernets GmbH, clearly and transparently communicate the company’s values and goals, and highlight its role as a guarantor of a secure natural gas supply in southern Germany.
The brochure also provides clear answers to technical questions about the transportation of natural gas from producing countries.
Portraits of bayernets employees and their respective areas of responsibility authentically showcase the company’s various business segments.
Illustrations help explain the technical aspects of natural gas transmission in the pipeline network.
The high-quality production of the brochure and the strategic use of finishing techniques (spot varnishing and embossing) in the printing process reflect the company’s commitment to quality.
Services: Consulting, development of the narrative structure, design of the promotional brochure, illustrations and photo production, layout and typesetting
Microsite on the Construction of the MONACO Pipeline
Development and Implementation of a Microsite for the MONACO Natural Gas Pipeline Construction Project
Concept and design of the microsite for the construction of the MONACO. The site provides information on the route, the construction schedule, includes all relevant technical data, and answers common questions from residents and the public.
Services: Consulting, User Experience Design, Web Design, Illustration, Implementation in Drupal
Infographics, Illustrations, and Icons
Illustrations: Construction Process
Pipeline Construction: Visual representation of the process for use in presentations, flyers, and on a microsite.
Icon set for use in PowerPoint
Infographics for brochures, websites, etc.
Network Maps
In addition to maintaining and updating the overall network map, detailed maps are also created for specific projects.
You’ve found the right partner: from a subtle redesign of an existing brand to a complete corporate design for startups and small and medium-sized businesses.
Here you can find out more about our approach to corporate design or view a related project in the case study on Bayerngas GmbH, the parent company of bayernets.
Your Contact Person
Matthias Wimmer
Are you ready for a free initial consultation to get to know each other and discuss your current questions?