Logo Redesign and Brand Identity for CYTOO in Grenoble
Project duration: April 2014 – March 2022
CYTOO is a life sciences company based in Grenoble, France, with 10 to 100 employees. From April 2014 to March 2022, MWIMMERDESIGN developed the company’s corporate identity, from logo redesign to website design and implementation.
Client and Project
CYTOO SA, headquartered in Grenoble, is a life sciences company with 10 to 100 employees. According to its own description, CYTOO aims to become a leader in the field of cell-based assays, further develop existing cell analysis methods, and support customers in healthcare and basic research.
MWIMMERDESIGN was tasked with creating a new visual identity: a logo redesign and corporate design.
Procedure
First, the competitors were reviewed and analyzed. Subsequently, the company’s values were defined in collaboration with CYTOO.
The diversity of CYTOO’s products and services and their applications was also a key factor in the redesign of the corporate identity.
Result
The result is a flexible, colorful design system that can be quickly and easily adapted to CYTOO’s numerous online and offline applications, with the goal of clearly distinguishing the company from its competitors.
The following were delivered:
The corporate design includes, among other things, the logo and design language, the color palette, business stationery and business cards, the website, a trade show display, roll-ups, and packaging design.
Our Services in a Project Context
Corporate Design Logo Redesign Website Concept Web Design Brochure Design Business Stationery Flyer Design
Animated Online Banners
Your contact person for this project
Christoph Ehlers
Graduate in Communication Design (University of Applied Sciences)