Event Branding for the Works Council Assembly of Siemens AG
Project duration: March 2013 – November 2024
From March 2013 to November 2024, MWIMMERDESIGN developed and oversaw the branding for the Siemens AG Works Council’s annual meeting, from the logo and invitation email to the opening video.
Client and Project
The client is the works council of Siemens AG, a technology conglomerate with over 100,000 employees.
The task was to design the visual identity for the works council meeting, most recently under the slogan “We Stand for Germany as a Business Location.”
The collaboration ran from March 2013 to November 2024.
Strategy
Based on the fundamental idea of using a puzzle as a symbol for the creation of a greater whole from many individual pieces, a look and feel was developed that extends from the logo to all communication materials.
Implementation
The puzzle design was greatly simplified so that it could be used as part of the logo, in communications leading up to the event, and for branding the conference itself across all communication channels.
From this basic idea, the design for a comprehensive communication project gradually took shape, ranging from a multi-stage invitation mailing campaign to roll-ups and a giant puzzle, all the way to the production of an opening video.
The visual identity is also being used by the regional works council departments following the event.
The following were delivered:
Event branding includes, among other things, a logo, a multi-stage invitation mailing campaign, roll-up banners, a giant puzzle, and an opening video for the event.
Our Services in a Project Context
Animated Event Opener
Promotional Materials & Multi-Stage Mailings
