Employer Branding for the IT Service Provider PENTASYS AG
Project duration: February 2016 – October 2019
From career portals to recruiting campaigns to Facebook posts
MWIMMERDESIGN developed PENTASYS AG’s employer brand as the foundation for the concept and design of the PENTASYS Career World portal.
Development of the employer brand for PENTASYS AG as the foundation for the conception and design of the career portal—PENTASYS Career World. Implementation of the employer branding initiative, from planning the user experience to presenting testimonials and rolling out the initiative across various media.
Our Services:
Branding Website Concept Web Design Motion Design Broschure Design Flyer Design
Client: PENTASYS AG, Munich, IT consulting, 100–500 employees
Objective: To recruit new and, above all, suitable employees for the IT service provider; to build and strengthen the PENTASYS employer brand.
Services: Consulting, brainstorming and concept development, defining content and functionalities, information architecture, UX and UI development, web design, photo production, copywriting and visuals, ad design, format adjustments and preparation of production data, expansion of the campaign across various online and offline media, conception and design of accompanying communication materials
Employer Branding Projects at a Glance
Web Design: The Pentasys Career Portal – A Dedicated Page for Recruiting
Background – Topic and Task
Initial Situation
PENTASYS AG’s website is showing its age. Much of the content is outdated, and the job listings in particular are sparse and unappealing. The number of applicants is unsatisfactory. This is not an acceptable situation for a company that thrives on the expertise and dedication of its employees. To attract new employees who will help drive the company’s growth, the company must therefore improve its website-based recruiting efforts.
Target Audience
Students and, in particular, young professionals, primarily from the IT consulting sector. Skilled IT professionals are highly sought after, often have very specific expectations, and can afford to be selective. Preliminary research also revealed that elaborate design or over-the-top marketing rhetoric tends to be met with skepticism or rejection by this target audience. Transparent structures, a clear layout, and a focus on the essentials, on the other hand, are well-received here.
Strategy – The Path to the Goal
As much as necessary, as less as possible
The site’s structure focuses on the essentials. The depth of information has been deliberately kept to a minimum and is easy for users to understand. At the same time, however, all relevant content can be found on the respective individual pages, so that visitors don’t get lost while searching for contact persons or more detailed information, for example.
Straight to the point
The design also reflects the principle of minimalism and helps users navigate the site and access content. With just a few clicks, users can access job openings at their respective career levels and the application form, which is particularly user-friendly. To apply for a position at PENTASYS, you only need to provide a few details, such as your first and last name, email address, phone number, and a resume. Of course, you can also choose to upload additional documents or add a personalized message.
To credibly illustrate PENTASYS’s slogan, “People Are Our Standard,” real employees were featured as testimonials on the pages.
The Video for the Case Study: Behind the Scenes of PENTASYS Career World
Implementation – Results and Success
Solution
The result is a functional, fast website that still reflects the company’s core values (trust, respect, fairness, openness, team spirit). The design is minimalist and practical, yet distinctive enough to clearly set the company apart from the competition.
The entire application process—from accessing the homepage, reviewing and selecting job openings, to submitting your application—is completed in just a few steps (3–4). Additional information is available at any time.
As part of the corporate design overhaul, other communication materials—such as the brochure on the PENTASYS compensation model—were also revised and updated with the new design.
Reaction/Feedback
The website was very well received not only by the target audience but also by the HR department and current employees. The high number of applications received and the resulting hires show that the new career portal is a complete success.
Recruiting Campaign – More Than Just an Ad
Konzeption, Gestaltung und Produktion einer Kampagne zur Gewinnung neuer Mitarbeiter.
Background – Topic and Task
Initial Situation
The success of IT project service providers such as PENTASYS AG depends to a large extent on their highly qualified and motivated employees. There is a high demand for young professionals, resulting in intense competition for the best talent.
Target Audience
Young professionals in the field of IT consulting. Skilled employees are highly sought after in the IT sector; they often have very specific expectations and can afford to be selective.
Challenge
While PENTASYS AG, true to its slogan “People Are Our Priority,” offers excellent career opportunities in an attractive work environment, the company is not yet well enough known among young professionals and recent college graduates to be their first choice when looking for a job.
Campaign motifs – a selection
Offline Recruitment Campaign
The Social Media Campaign
Facebook posts
Twitter posts
Submissions for the “Great Place to Work” Award
Grow Your Talents – PENTASYS Nomination for the 2019 Great Place to Work Award
An impressive package was designed and produced for the submission to the 2019 Great Place to Work Award.
01
The plants. They represent PENTASYS’ IT talents. The grow box is open at the top to give the talents the space they need to flourish freely.
02
The submission documents. The manual for nurturing IT talents. PENTASYS AG’s HR concept includes all the necessary ingredients for optimal career management.
03
The tools. For talent to grow properly, it requires a great deal of care. This is only possible with the right tools. The PENTASYS HR team has numerous tools at its disposal to support and nurture IT talent.
Video: Grow Your Talents – Making of the PENTASYS-Growbox
A runway for talent – PENTASYS’s submission for the 2012 Great Place to Work Award
For Pentasys AG’s application for the “Great Place to Work Award” in 2012, MWIMMERDESIGN developed unique packaging for the documents to be submitted. In keeping with the theme “Runway for the Discerning,” the collapsible model airport was designed and built.
Our portfolio features additional examples of successful employer branding.
Your Contact Person
Matthias Wimmer
Are you ready for a free initial consultation to get to know each other and discuss your current questions?