Website Relaunch for Bayerngas Energy GmbH
Project duration: Oktober 2020 – Dezember 2021
MWIMMERDESIGN has developed a website relaunch for Bayerngas Energy GmbH, a wholly owned subsidiary of the Bayerngas Group, that strikes a balance between the company’s independence and its affiliation with the group.
We have been handling Bayerngas Energy’s branding since its founding: from the company brochure to flyer design, product sheets, promotional materials, and trade show booths, all the way to the corporate website.
Website Redesign: 2021
The focus of the redesign: the company’s employees and expert, personalized advice.
Client and Project
Bayerngas Energy GmbH, headquartered in Munich, is a gas wholesaler and a wholly owned subsidiary of the Bayerngas Group, with 100 to 500 employees.
Following the relaunch of its parent company, Bayerngas, the subsidiary also needed a suitable, redesigned website that would reflect its affiliation with the group while simultaneously emphasizing the independence of Bayerngas Energy GmbH.
Strategy
The strategy expanded the parent company’s color palette and adopted its typography, but used employee portraits and personal quotes to create a distinct, tangible brand identity for the subsidiary.
Implementation
We created infographics, an animated graphic for the homepage, and a custom-designed employee photo shoot.
The CMS backend was designed so that it can be used even by editors with little technical experience.
Result
The result is a responsive website featuring the subpages “Ecosystem,” “Portfolio Management,” “Gas Supply,” and “Contact.” Employees of Bayerngas Energy GmbH appear as testimonials on the site.
Additional Services in a Project Context
Das Webdesign in Aktion
The Bayerngas Energy Teams as Testimonials
