Life Science Branding: Zorya
Project duration: July 2022 – November 2023
For Zorya, a sub-brand of the French life sciences company CYTOO SA, MWIMMERDESIGN developed the complete brand identity—from the logo and brand book to the website – between July 2022 and November 2023.
Zorya develops active ingredients for treating muscle disorders – from research to external R&D partnerships. We designed the logo, corporate identity, and website for the brand.
Client and Project
The client is CYTOO SA, headquartered in Grenoble, France, a life sciences company with 10 to 100 employees. Zorya is a sub-brand of CYTOO.
MWIMMERDESIGN was tasked with designing the new brand identity for this sub-brand. The collaboration ran from July 2022 to November 2023.
Implementation
The result is a set of logo variations in positive and negative versions, as well as a color palette in both a basic and an expanded version.
The Zorya Brand Book summarizes the guidelines for designing the brand’s visual communication elements—from the correct use of the logo to the application of colors, shapes, and typography, as well as the visual style and examples of use—ensuring that the brand is clearly understandable to those implementing the branding.
The following were delivered:
The corporate design includes, among other things, the logo and brand book, business stationery, promotional items, and two design variations for the website’s homepage.
Our Services in a Project Context
The Logo
The Colors
The Zorya Brand Book
The brand book summarizes the basic guidelines for designing the brand’s visual communication elements. These range from the correct use of the logo, to the use of colors and shapes, typography, and imagery, all the way to exemplary application examples. This makes the brand clearly understandable—and even tangible—to those who use it.
Design in Practice – A Few Examples
Your contact person for this project
Christoph Ehlers
Graduate in Communication Design (University of Applied Sciences)