Brand Identity for Bayerngas GmbH: Brand Care Since 2006

Client: Bayerngas GmbH, Munich, Energy Industry, 100–500 employees

Responsibilities: Overseeing and further developing the corporate design, as well as managing marketing, brand, corporate, and financial communications.

Services: Consulting, corporate design development, business stationery, brochures, flyers, explanatory videos, animations, and corporate videos, event branding, product information, annual reports, employee magazine, online communication, advertisements, trade show booths, etc.

For the annual report, photographs were taken of products in the manufacture of which natural gas plays a crucial role.

Background

Based on the commissioning of individual projects in 2005, the corporate design was redesigned and updated to meet current standards (the redesign won the 2006 Re-Brand Award), and a new website was designed and launched.

In the years that followed, the corporate design was further developed, and a wide range of initiatives for internal and external communication were implemented.

Strategy – The Journey Is the Destination

The corporate values and the newly defined corporate image formed the basis for the development of the umbrella brand strategy, under which all of the group’s sub-brands were gradually brought.

Over the years, the corporate design of all companies has been adapted to their respective current corporate strategies, and the corresponding online and offline communication initiatives have been implemented.

Result

All communication materials were redesigned and standardized. Only the original logo was retained. The use of fonts, colors, graphics, imagery, etc., was redefined to create a precise and confident visual identity and documented in a design guide. All communication materials were gradually redesigned.

As part of the brand management strategy, the corporate design has undergone numerous minor adjustments since 2005, ensuring that it remains contemporary and dynamic.

Our portfolio features additional examples of long-term brand management.

You can learn more about our team and how we work on the About Us page.

Over the years, numerous videos and animated films have been produced for Bayerngas. These were used, for example, at trade shows or for online campaigns. Here are a few selected examples:

Promotional Video: 50 Years of Bayerngas

Production of a corporate film to mark Bayerngas’s 50th anniversary. The film focuses less on recounting the company’s history and more on why natural gas—and thus Bayerngas—plays an important role in Bavaria’s energy supply.

Explanatory Video: The Future of Energy Supply for Industry

Trends such as big data, digital transformation, and Industry 4.0 also play a significant role in the energy sector. Energy policy and regulatory frameworks are undergoing rapid change, and at an ever-increasing pace. Our explanatory video for Bayerngas shows how the company is working to ensure that the competitiveness of German industry remains a key consideration in the energy policy debate.

Explanatory Video: The Future of Municipal Utilities

Trends such as urbanization, big data, and digital transformation also play a significant role in the energy sector. Energy policy and regulatory frameworks are undergoing rapid change—and at an ever-increasing pace. Our explanatory video for Bayerngas shows how the company supports municipal utilities in seizing opportunities and focusing on what matters most by developing smart interfaces for energy procurement, ensuring speed, and helping to manage growth.

Redesign and relaunch of the Bayerngas GmbH corporate website with a modern look and feel and optimal usability.

Background – Topic and Task

The European energy market is undergoing change. The key challenges are the energy transition and security of supply. Bayerngas GmbH has adapted to these challenges and is ready to take on responsibility. Natural gas is part of the solution to the climate, economic, and social challenges we face. This is intended to be reflected on the new website.

The usability for editors is also set to be significantly improved in order to minimize the effort required for updates.

Strategy – The Path to the Goal

The natural gas procurement platform has evolved into a modern European provider of gas solutions.

The website should reflect the complexity and speed of service that this requires: a new look and feel—clean, professional, and featuring dynamic elements—without resorting to typical motifs such as gas flames and pipes.

Solution – Implementation

The three thematic areas – “Gas Is Diverse,” “Ecosystem,” and “Expertise” – take center stage. Each topic area is assigned expert contacts who can be reached directly on the page. To achieve a modern look, a new font is used and the existing color palette is expanded. A consistent visual language – combining macro shots of nature and graphics – ensures distinctiveness and recognizability.

When designing and configuring the backend, care was taken to ensure that the website could be easily updated even by editors with little experience.

Your Contact Person

Matthias Wimmer

+49 89 54 32 86 578

wimmer@mwimmerdesign.de

Short profile

Are you ready for a free initial consultation to get to know each other and discuss your current questions?

We’re happy to accommodate even short-notice requests—via video conference, over the phone, or in person at your location or ours.