CD Projects
A layout that shows how it's done
Reorientation of the medium-sized, owner-managed training company KERMESS KG, which incorporates the areas of commercial college, vocational school for the hotel trade and the Independent International Wine Academy, required the development of a new image. The theoretical basis for the corporate design was worked out in workshops and by surveying employees and students.
Training concept as a brand
In addition to the KERMESS values, vitality, social and technical expertise as well as one-to-one supervision of individual students have been established as KERMESS' unique selling points. mwimmerdesign developed an umbrella brand concept, which integrates the individual KERMESS sub-brands in a flexible and expandable corporate design, thereby guaranteeing a strong brand identity and clear differentiation from competitors.
In order to ensure that communication for the KERMESS brand is standardised, all specifications for the corporate design, such as logo system, colour and picture schemes, grid system and typography, have been documented in a CD manual and made available to employees.
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