CD Projects
Image for an event brand
In order to adapt the image of individual subsidiaries to suit the realigned company philosophy and make the brand and sub-brands more distinctive, eventa AG's umbrella brand strategy was expanded and an integrated concept developed. Central values such as creativity and visionary ideas, as well as an affinity with technology, are embodied in the new design.
Umbrella brand and sub-brands
The following principles are fundamental to the brand concept:
- Sub-brands are given their own graphic language in line with the essence of the brand.
- This is developed from the design of the "eventa square".
- Each brand has its own claim.
- The brands have their own, product-specific colour schemes.
- Affiliation with the "eventa" parent brand is ensured at all times.
Website: www.livebau.eu
Website: www.eventmeister.eu